It’s about more than ginger. It’s about navigating towards the big vision the world is yearning for in this 21st century: to bring humanity together in Pure Aloha and answering the call to take care of our shared home of island Earth, Mālama Honua. It’s about putting our values into action. It’s about using entrepreneurship for good and promoting an evolved paradigm of business founded in generosity, sustainability, and community. The time is now, and the next generation is counting on us.
— Bronson Chang - CEO, HOPAle'a Ginger

Vision Statement

Our entire one world 'ohana connected, heart-to-heart, through Pure Aloha.

Mission Statement 

To empower everyone to support Hōkūle'a and the Mālama Honua Voyage and be ambassadors of Pure Aloha as they enjoy our ginger products and share them with friends and family.